It is a long-established fact that a reader will be distracted by the readable content of a page when looking at its layout.

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SEO, or search engine optimization, is the process of optimizing websites so that they rank well on search engines through organic (non paid) searches. This is one of the most crucial marketing strategies for any business.Since there’s no way to know exactly what influences search engine rankings the most, experts recommend that your SEO strategy contain a variety of tactics. Those tactics can largely be broken down into two categories: on-page and off-page SEO.

The first step in implementing SEO best practices is creating an outstanding website.SEO is much more than just a great website.
– Michal Smart 

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Because Google aims to provide a positive user experience for its searchers, it wants to present the best possible information available. Therefore the focus of SEO efforts should be the process of making sure search engines recognize your content as the leading information on the web for a particular search query.

It’s important to note that Google does not release specifics about their algorithm or process, so it’s impossible to know exactly what factors impact indexing and rankings. SEO, therefore, isn’t a perfect science and even when it seems that all optimizations have been implemented, it often requires patience and continual tweaking to see results.

 
 

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Both on-page and off-page SEO are essential in driving traffic to your site and in ultimately signaling to Google that your site is a significant player on the internet. By letting Google know that your pages are important and that people are interested in learning about what you have to offer, you can help your pages rank higher and gain more traffic.