The Impact of Artificial Intelligence on PPC Campaigns

Pay-Per-Click (PPC) advertising has long been a cornerstone of digital marketing strategies. However, the evolution of Artificial Intelligence (AI) has introduced a new era of efficiency, precision, and performance. AI is not just enhancing PPC — it’s transforming it. From automating tasks to delivering hyper-targeted ads, AI is reshaping how marketers run campaigns, analyze data, […]