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PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It’s essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically.
One of the most popular forms of PPC is search engine advertising, which allows advertisers to pay for ad placement in a search engine’s sponsored links. This works when someone searches for a keyword related to their business offering. For example, if we bid on the keyword ‘Google Shopping Management’ our ad might show up at the top of the Google results page.
Google Shopping, what we do best, is an example of how PPC advertising can be used to boost both visibility and profitability.
What is PPC Advertising?
How Does PPC Advertising Work?
Google Ads is the most commonly used PPC advertising network. The platform enables you to create campaigns that will appear on all Google services. Choosing the right ad format and keywords is important, as Google Ads ranks potential advertisers based on their ad quality, relevancy and size, as well as the price of the bid.
Ensure your keywords are relevant, popular, and likely to be searched
Better quality scores get more ad clicks at lower costs
PPC advertising is a great marketing option for your business. It’s a simple yet effective digital marketing technique to promote your products, drive traffic to your website, and ultimately, increase your sales.