The purpose is to create a realistic representation of the user so the designer can more effectively market and sell to them. UX designers take a carefully measured and incremental approach to designing a website. So, once the research is complete, the information architecture will get planned out. UX designers use something called card sorting to come up with the ideal structure, workflows and content organization for the website. This part of UX design requires direct input from users.UI designers are focused on what the visitor sees on a website — down to the tiniest of details. They’re also responsible for designing the interactions that keep them engaged with the content and effortlessly flowing from page to page.
Responsibilities of a UI/UX Designer:
- Conduct competitive analyses of other websites that operate in the same space.
- Prepare customer analyses based on our target demographic and initial transactions.
- Participate in creating a content development strategy.
- Coordinate with UI design team on issues like navigation, page routing, product page design and more.
- Track usability goals and prepare reports for senior management.
- Develop mockups for our development and design team.
- Conduct usability tests on each independent type of page on the website and create a report showcasing your findings.