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A digital transformation strategy is a set of actions that lead to the desired outcome, which can be defined as improving customer experience and business performance. The digital transformation process consists of three phases: digital vision, strategy, and execution.Digital transformation examples include companies such as Amazon, Google, Apple, Facebook, Netflix, Zappos, Walmart, Target, and many others. Each of these companies has its own unique story, but they all share one common trait – they have been able to transform themselves over time.

An action plan that guides companies through the process of developing a strategy for their digital transformation.
– Michal Smart 

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Digitalization is a key driver for the future of our economy. It will create new jobs, improve productivity and boost growth. But it also brings challenges: digital skills shortages, data protection issues, cybersecurity risks, and the need to ensure that public services are accessible and affordable.

The European Commission has launched its Digital Single Market Strategy (DSMS) in order to address these challenges. The strategy aims to make Europe more competitive by creating a single market where consumers can shop, work, study, or live anywhere in the EU.

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Digital transformation services are a set of activities that help organizations to achieve their digital goals. The term was coined by the McKinsey Global Institute in a report published in 2015. It is defined as “the process of creating new business models, products and services, processes, and organizational structures to deliver value through digital technologies.”